“I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.” ~Bo Bennett 

You’re in sales, every day.

You’re in advertising, too.

You’re in P.R. as well.

And marketing and production and logistics.

Come to think of it, you’re a budding CEO.

Unless, of course, you fail to realize that you are selling yourself, advertising your beliefs, announcing what you stand for, and declaring your worth every time you walk into a room, every time you open your mouth. Especially when you open your mouth.

Doesn’t matter if you’re a top trader on Wall Street or a stay-at-home mom, or a florist or a journalist. Doesn’t matter if you’re a student or a teacher or a parent or a politician. Cancel that. It matters more if you’re a parent or a politician.

Because you’re in sales, all the time.

We all are.

All the time.